I’m a mum, an entrepreneur, and the founder of Authentic Business Coaching. This is my passion project, something I run alongside my main company because I genuinely love helping solopreneurs and small business owners.

You might be running your business, raising your kids, and trying to hold everything together. I understand that because I’ve been there too. You are smart and capable, but that doesn’t mean you should have to do it alone.

Most solopreneurs and small business owners I meet are living month to month, and I want to help you change that. I know exactly what that feels like because I started off in business living that way too. With just a few small tweaks, I turned it around. For the past eight years, I haven’t had to worry about money, even if no new work came in for over a year. That kind of stability is what I want to help you create, so you can focus on passion, growth, and innovation without the constant stress of financial survival.

What makes my approach different is that I’m not just experienced in business, I’m formally trained in it. I studied part-time for four years at Massey University Business School, majoring in finance while running my company in its early days. I had so much enthusiasm when I started my first business in my early twenties, but I lacked solid financial knowledge and the ability to think strategically. That is what led me to business school.

My first business was a recruitment company, and my current company is an accredited training academy. I have a strong skill set in operations, systems, finance, marketing and using technology to make processes more efficient and automated. I know how to take ideas and turn them into sustainable, working models.

When I looked for a coach in the past, I found two extremes. One was too rigid, expensive, and intense, full of pressure to hit big goals, fast. The other was focused on energy and manifestation, which I respect, but it didn’t give me the practical support I needed. Neither one was right for me. So I created the kind of coaching I wish I had found.

I’m here to help you build a business that works for your life. One that is profitable, purposeful, and doesn’t burn you out. I’ll challenge you, support you, and walk beside you as you make it happen.

Because I run this alongside my main company, I can only take on a small number of clients at a time. I also like to make sure we are a good fit before we begin. If you are interested in working together, you can apply through a short form or send in a short video to introduce yourself and your business. I will only move forward with clients I believe I can truly support at this stage.

If you are looking for clear, honest, values-led support to build a business that fits your world, you are in the right place.